ZEPTO BLOOM-Zepto Launches Farmer App to Help from Sowing to Selling

On Friday, E-grocery start-up Zepto launched a farmer engagement program, a one-of-its-kind app “Zepto Bloom” for farmers, digitalizing all processes right from sowing to selling. The 10-minute delivery app will help farmers who sell on Zepto to streamline their supplies and yields.  Announcing the launch at an event, Zepto will onboard 300 farmers from Maharashtra on the app.

From tracking sowing to harvesting to receiving seamless payments on the sale of the produce this farmer app is the best solution that will serve to the holistic range of farmers’ requirements. Collection centres made across villages will enable farmers to sell their agri products directly with the help of apps be it price auctions or lengthy credit transactions with buyers in the market. Farmers can also choose their trade destination with complete transparency of the prices for their produce through the Zepto Bloom App. The farmers will also have access to on-ground agronomist support at the time of production, clarity on demand, and grading aligned to the harvesting period.

Chief Operating Officer, Zepto, Vinay Dhanani, said, “The demand for fruits and vegetables among our customers has grown exponentially. More than 50% of Zepto’s orders comprise fresh fruits and vegetables, making it one of our strongest categories. It is our deep relationship with the farmer community, and our ability to help them realize the best potential for their yields, that has made it possible for us to meet this soaring demand. As we grow, we are committed to creating more value for our customers and farmers alike.”

Currently, Zepto derivate directly from over a thousand farmers from across the states of Andhra Pradesh, Maharashtra, Karnataka, Telangana, Tamil Nadu, Haryana, Rajasthan, and Uttar Pradesh. The company plans to extend its network to the states of Madhya Pradesh, Gujarat, Punjab, West Bengal, Himachal Pradesh, and Uttarakhand through its Zepto Bloom Programme in 2023.

Senior Vice-President, Business Head for Fresh Category, Srinibas Swain, said, “Our vision at Zepto is to deliver the best quality farm fresh produce to Indian homes by building a solid and seamless farmer network in the country. Through this program and our app, we aim to build industry-best supply chain practices and ensure transparency in the process. By supporting the farmers with fair pricing, setting quality standards in seeds and crops, aiding the collection process, optimizing wastage and return, enabling tech know-how, and financing through partnerships with NBFCs, Zepto Bloom will help farmers grow stride for stride with quick commerce.”

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