UN Recognizes Agri-Food Startup "Farmers Fresh Zone"

Farmers Fresh Zone (Farmers FZ), an agricultural food startup, has gained acknowledgment from the United Nations for its distinctive approach and operational methods, according to the company's statement. The startup's effective business approach integrates the farm-to-fork principle, with a key emphasis on reducing food wastage and promoting both local production and consumption.

During a recent gathering in Rome, the Food and Agriculture Organization of the UN, selected Farmers Fresh Zone as a standout participant in the SDG Agri-food Accelerator initiative, which was orchestrated by the United Nations. The distinctive approach and operational methods of the company, as emphasized in their statement, played a pivotal role in securing this recognition.

The central goal of the program is to aid agrifood startups in scaling their endeavors while adhering to the Sustainable Development Goals outlined by the United Nations. The business approach of Farmers Fresh Zone effectively correlates with and contributes to multiple SDGs, encompassing SDG 1, SDG 2, SDG 12, and more.

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Pradeep P S, the CEO of AgriTech D2C and farm-to-fork (as a SaaS) expressed that being the sole representative from India on a global platform is a matter of immense pride, given India's significant role as the world's second-largest agricultural producer.

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As part of this program, Farmers Fresh Zone (Farmers FZ) will secure grants and additional funds aimed at facilitating necessary adaptations tailored for various markets. These adaptations will aid in expanding their market reach, enabling them to establish a global presence. This strategic approach will not only amplify their market penetration but also contribute to their establishment as a global business entity.

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