To Educate Farmers, Ajay Devgn Joins Forces with Insecticide India

Recently Insecticides India Limited (IIL), a prominent player in the crop protection industry in India has unveiled a captivating anthem for its flagship "Tractor Brand." Bollywood actor Ajay Devgn has also featured in this anthem as the brand ambassador, who serves as a platform to showcase various leading IIL products such as Hercules, Shinwa, Mission, Izuki, and Sofia. The introduction of this anthem is part of IIL's ongoing efforts to find innovative ways to connect with farmers not only within India but also beyond its borders.

This anthem represents IIL's unwavering commitment to supporting and empowering farmers through effective crop protection solutions. With Ajay Devgn as the face of the Tractor Brand, the company establishes a sense of trust and familiarity among farmers. The presence of a beloved Bollywood actor adds credibility and reinforces IIL's dedication to serving farmers' best interests.

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Rajesh Aggarwal, Managing Director, Insecticides India told that “Tractor Brand has earned credibility and popularity among the farming community, and now it is crucial to strengthen this relationship further. This anthem is a remarkable means to connect with farmers, fostering a sense of belonging to the Tractor brand. The aim is to effectively convey the message of the Tractor Brand and help farmers comprehend the significance of utilizing the comprehensive range of Tractor brand products to enhance productivity. The company hopes that this approach will effectively communicate the brand's message and encourage farmers to recognize the benefits of incorporating the Tractor brand products into their agricultural practices, ultimately leading to increased productivity.”

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Aggarwal also added that their main aim is to provide education to farmers, and uplift farmer’s spirits every time they use tractor-brand products on the farm. They have also tried to develop sustainable practices to achieve good-quality crops.

The agrochemical company has also emphasized the increased reach of IIL. The company plans to introduce approximately five new products and expects continued growth in 2024. The brand envisions the campaign to serve as a catalyst, propelling its efforts to strengthen its position in the market. With a wide range of offerings including over 105 branded formulations and more than 380 SKUs, the Tractor brand aims to build on its impressive performance in the previous fiscal year 2022-23.

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