Swaraj Tractors Wins Golden Peacock Award for Exemplary Corporate Social Responsibility with 'Project Pani'

Swaraj Tractors, a key player in the tractor industry under the esteemed Mahindra Group, has achieved a remarkable feat by securing the prestigious 'Golden Peacock Award for Corporate Social Responsibility' for the year 2023. The internationally renowned Golden Peacock Awards, recognized for their rigorous evaluation criteria and considered a global benchmark for corporate excellence, have bestowed this honor upon Swaraj Division in acknowledgment of its groundbreaking initiative, 'Project Pani.'

Launched in 2020, 'Project Pani' focuses on the restoration and revitalization of aging rainwater harvesting structures. The Golden Peacock Awards, renowned for their strict evaluation process, have recognized Swaraj Division for its outstanding contributions to societal well-being through the impactful execution of 'Project Pani.' This initiative seamlessly aligns with the Mahindra Group's overarching brand pillar, 'Rise for More Equal World,' emphasizing the interconnectedness of climate change and social equality.

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Over the past two years, 'Project Pani' has successfully breathed new life into traditional ponds, rejuvenated old wells, and elevated the water table in critical water catchment zones. The project's far-reaching impact extends beyond expanding farming acreage; it has ensured year-round availability of drinking water to a significant population. Notably, the formation of 'women water groups' has addressed water-use and governance issues, contributing to the empowerment of local communities.

The coveted 'Golden Peacock Award for Corporate Social Responsibility' was presented to Mr. Arun Raghav, Vice President HR, ER, Admin, and CSR at Swaraj Division, M&M Ltd., during the 'IOD’s 18th International Conference' on Thursday, December 21, 2023, in Mumbai. The award was handed over by Chief Justice High Court of Bombay, Devendra K. Uadhyaya, adding to the prestige of this recognition.

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Swaraj Tractors, a division of the Mahindra Group and India’s second-largest rapidly growing tractor brand, was established in 1974. Headquartered in Punjab, the grain bowl of India, Swaraj embodies a brand made by farmers, for farmers. The company's commitment to real-world performance, authenticity, and enduring quality has resulted in a powerful product designed with the singular purpose of enabling the Indian farmer to rise. Swaraj Tractors manufactures a diverse range of tractors from 15HP to 65HP, providing comprehensive farming solutions and pioneering horticulture mechanization.

This Golden Peacock Award stands as a testament to Swaraj Tractors' unwavering dedication to corporate social responsibility and its commitment to making a meaningful impact on society through initiatives like 'Project Pani.' The recognition reinforces the company's position as a leader not only in the tractor industry but also as a socially responsible corporate entity contributing to equality and climate resilience.

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