Swaraj Tractors Unveils TV Commercial with MS Dhoni for 'Naya Swaraj' Campaign- VIDEO

Swaraj Tractors, a prominent brand under the Mahindra Group is rapidly gaining traction in the tractor industry, has recently premiered a TV commercial (TVC) featuring cricket legend MS Dhoni, who also serves as Swaraj's Brand Ambassador.

This exciting development coincides with the launch of a fresh lineup of Swaraj tractors, symbolizing a significant shift in the brand's approach to delivering comprehensive solutions to the agricultural community. The new range is squarely aimed at advanced-thinking farmers embracing contemporary agricultural practices and technology.

Watch Video- https://www.youtube.com/watch?v=veQ5hjyhsuI

In the TVC, MS Dhoni's deep-rooted passion for farming takes center stage, along with his unwavering trust in Swaraj Tractors' dependability and enduring performance. The ad also delivers Swaraj Tractors' steadfast commitment to exceeding customer expectations, aligning seamlessly with its core values of power and unwavering customer loyalty.

The 'Naya Swaraj' campaign is intricately aligned with the fresh range of Swaraj tractors, representing a pivotal moment for the brand in enhancing customer experiences and marking a new era in its journey. These new tractors blend modern techniques with contemporary design elements, all while preserving the timeless design essence that Swaraj is known for.

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MS Dhoni himself shared his thoughts on this collaboration. He said that farming, much like cricket, is an integral part of his life. It requires dedication, hard work, and reliable companions. Swaraj Tractors have been the trusted companions on the field, helping him to pursue his passion for farming. The 'Naya Swaraj' campaign truly embodies modern farming while staying true to Swaraj Tractors’ DNA of Power and Reliability.

Rajesh Jejurikar, Executive Director & CEO of Auto and Farm Sector, Mahindra & Mahindra Ltd., expressed his honor of having Dhoni as a customer and brand ambassador for Swaraj. He highlighted Dhoni's perfect alignment with Swaraj's core values of dependability and the aspirational appeal of their new tractor range.

He also added that the collaboration is unique and important as it contains conventional celebrity endorsements, forging a profound connection between the customer, the brand, and the ambassador. Dhoni's personality perfectly resonates with Swaraj's values of simplicity, authenticity, and unwavering dependability.

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The TVC, created by FCB Interface, is set to air in various regional languages, including Hindi, Gujarati, Marathi, Bhojpuri, Tamil, Telugu, Kannada, Bengali, and Punjabi, on leading television channels and digital platforms starting from September 4, 2023.

The collaboration signifies a promising partnership between a cricket legend, a trusted tractor brand, and the farmers.

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