Sonalika Records A Robust 26 Percent Domestic Growth And Outperform The Industry In January'23

Sonalika Tractors, the top-ranked tractor exporter in India, has advanced its exquisite journey in FY'23 with a new record performance and recorded a startling 26% domestic growth to reach 9,741 total tractor sales in January'23. This incredible accomplishment by Sonalika marks the beginning of the year 2023 and provides direction for the business for the remainder of the year.

It was largely made possible by its recent unprecedented step of disclosing tractor prices on the official website and a transformational customer-centric approach. The astounding results reflect the company's tireless efforts to reach 1,28,190 YTD tractor sales (Apr. 22–Jan. 23) and allowed it to surpass industry growth.

The Joint Managing Director of International Tractors Limited, Mr. Raman Mittal, commented on this incredible accomplishment by saying, "Farmers are regarded as the 'anna data' of our country and are a source of inspiration for all of us as they work selflessly and tirelessly every single day to feed such a vast, populous country like India. At Sonalika Tractors, we fervently adhere to the principle of innovation for our customers' prosperity and increased income, and our distinctive strategy is deeply ingrained in our DNA."

He continued, "Along with releasing innovative products, we also keep taking unique initiatives like disclosing tractor prices on our website, which has undoubtedly caused something of a revolution among farmers as we have been seeing a tremendous influx on both our website and dealerships. This strategy has dealt with a significant problem for farmers, and by guaranteeing such transparency in the tractor-buying process on our already strong product portfolio, we have been further boosting farmers' confidence in our brand. This has allowed us to beat industry growth and record 9,741 total tractor sales on January 23 with a solid 26% domestic growth. Our YTD growth trajectory has reached 1,28,190 tractor sales, which motivates us to stick with farmers and create a top-notch product line-up for their prosperous future.”

Over the years, Sonalika has successfully gained the trust of farmers by using a distinctive approach and facilitating easy access to cutting-edge technologies for farmers all over the world. The business has also benefited from favorable market conditions, such as record wheat acreage and brisk construction in India. Month after month, Sonalika deepens its commitment to supporting the agri-ecosystem. Sonalika is fully prepared to meet the constantly changing needs of the farmers, while also providing reliable affordability and ensuring exponential income growth.

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