Shift to Battery Driven Technologies- A Step Towards Sustainable Agriculture: Bhavya Sehgal

Krishi Jagran (29^th October 2021) launched a new website tractornews.in and hosted a Webinar on Farm Mechanization. The main purpose of this platform is to provide the farmers with a digital window with detailed information and news on Agriculture Machinery/Equipment of various brands across the country.

Many eminent personalities from the industry including Bhavya Sehgal, Managing Director of Asia-Pacific & Japan (APJ) and General Manager - China for MTD Products participated in the launch program.

Bhavya Sehgal stated, “I strongly feel it is not about using one or two tools to increase productivity but it is about changing mindsets of people and it should become a lifestyle of every individual. Youngsters should be encouraged to be a part of agriculture. People should figure out the cost-benefit analysis as India is on a path of sustainability.”

He added, “Farm Mechanization should not only focus on agriculture-related issues but it should also focus on Global portfolio.”

 “We should shift to machines which are electric and battery-driven. Farmers should be aware of the agricultural technologies so that they can quickly switch to battery-driven technologies for sustainable agriculture.

Sustainability should be at the front end. Every individual should be sensitive towards nature and agriculture and should focus on sustainable development.” He concludes.

About Bhavya Sehgal

Bhavya Sehgal is currently the Managing Director of Asia-Pacific & Japan (APJ) and General Manager - China for MTD Products. He is also responsible for P&L for the above-mentioned region.

Previously, he was the Chief Strategy Officer - Asia Pacific for MTD Products. He was also responsible for go-to-market strategies, dealer & distributor performance management, people development, vision alignment, change management and ensuring that the firm was set for an agile, localised and competitive next phase of profitable growth.

He has also been the Managing Director of Asia Pacific & Japan for The Engine Group. There his focus was on helping clients understand & undertake product/market innovation, new product development, and alternative market segment expansion. Ensuring that his clients are always ahead of the curve and helping them build robust strategies so that they stay there in the ever-changing environment of Asia-Pacific were his passion.

And has also been a Regional Head and Managing Director at Frontier Strategy Group focusing on emerging markets in the Asia Pacific; he has also managed the Global Business Unit for Transportation, Consumer Goods and Logistics Practice for EVS.