Retail Tractor Sales Report : Indian Tractor Industry Thrives with 11% Growth in February 2024
The robust growth in tractor sales for February 2024 indicates a positive trajectory for the agricultural machinery industry in India. It reflects the resilience and adaptability of both manufacturers and farmers in the face of evolving agricultural needs and challenges.
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The Federation of Automobile Dealers Associations of India (FADA) released a retail tractor sales report on March 7, 2024, shedding light on the state of the Indian tractor market. According to the report, there was an 11% in tractor sales in February 2024 compared to the same month in 2023.
Tractor Sales Report for February 2024
Manufacturer |
Feb 2024 Market |
Feb 2023 Market |
Growth % |
Market Share (%), Feb 2024 |
Market Share (%), Feb 2023 |
MS YOY % Change |
Mahindra |
17,490 |
15,889 |
10.08% |
22.83% |
23.02% |
-0.19% |
M&M Ltd. (Swaraj Div.) |
14,100 |
12,478 |
13.00% |
18.40% |
18.08% |
0.32% |
TAFE Limited |
8,307 |
6,608 |
25.71% |
10.84% |
9.57% |
1.27% |
Sonalika |
9,841 |
8,619 |
14.18% |
12.84% |
12.49% |
0.35% |
Escorts Ltd. |
7.449 |
7,344 |
1.43% |
9.72% |
10.64% |
-0.92% |
Eicher |
5,366 |
3,932 |
36.47% |
7.00% |
5.70% |
1.30% |
John Deere |
5,906 |
5,958 |
-0.87% |
7.71% |
8.63% |
-0.92% |
New Holland |
3,016 |
2,656 |
13.55% |
3.94% |
3.85% |
0.09% |
Kubota |
1,735 |
1,966 |
-11.75% |
2.26% |
2.85% |
-0.59% |
Captain |
498 |
249 |
100.00% |
0.65% |
0.36% |
0.29% |
VST |
341 |
462 |
-26.19% |
0.45% |
0.67% |
-0.22% |
Others |
2,577 |
2,873 |
-10.30% |
3.36% |
4.17% |
-0.81% |
Total |
76,626 |
69,034 |
11.00% |
100.00% |
100.0% |
0.00% |
Also Read:- Sonalika Tractors Hits New Sales Record in February 2024, Achieves 16.1% Market Share Milestone
Brandwise FADA Tractor Sales Report February 2024
Here's a breakdown of tractor sales performance for various brands in February 2024 compared to February 2023:
Mahindra & Mahindra (including Swaraj): Both Mahindra and Swaraj tractors saw growth in sales, with Swaraj experiencing a larger increase of 13%.
INTERNATIONAL TRACTORS LIMITED: Sales jumped by over 14% for the company, along with a market share increase.
TAFE Limited: Sales grew by more than 25%, and the company gained market share.
Eicher Tractor: Sales surged by over 36%, with a significant market share increase.
New Holland Tractor: Sales rose by over 13%, with a slight market share gain.
Captain Tractor: Sales doubled compared to last year, although market share remained unchanged.
John Deere: Sales dipped slightly, and the company lost some market share.
Kubota Tractor: Sales declined modestly, with a slight decrease in market share.
VST Tillers & Tractor: Sales fell by over 26%, and the company lost market share.
Other Brands: Sales for other unspecified brands collectively dropped by over 10%, with a decrease in market share.
Also Read:- Escorts Kubota Tractor Sales Witness Challenges Within the Domestic Market in February 2024
Overall Market
There was a mixed performance in the tractor market in February 2024. While some brands saw significant growth, others experienced sales declines. Overall, there was a slight decrease in total sales compared to February 2023.
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