Publicis Business Receives Creative Mandate For Agri-Tech Start-Up Ninjacart

Ninjacart, an agri-startup that organizes the Indian agriculture ecosystem through the use of technology and data, has chosen Publicis Business as its creative partner. A multi-agency pitch was used to win the account.

According to this mandate, the latter will assist the start-up with a new brand identity, as well as a strategic creative design, marketing, and advertising strategy for its various business verticals. Additionally, improving the brand's social media presence, digital marketing, and communication and branding strategy with a focus on both internal and external audiences, including employer branding, is a key component of the mandate.

"We are thrilled to have Publicis Business as our communications partner. Publicis Business will oversee our entire 360-degree creative mandate," said Vasudevan Chinnathambi, Co-Founder, of Ninjacart. As Ninjacart takes the next big step towards becoming India's largest agri-tech platform and reshaping the Indian agricultural ecosystem, we are confident that Publicis Business will help us achieve our lofty goals through innovative thinking, creativity, and strong execution. We are excited about the collaboration."

"With this mandate, we have the opportunity to utilize all of our B2B capabilities and produce work that will help clear the way while also having an effect on the Indian agricultural ecosystem. We are looking forward to a fantastic and mutually beneficial collaboration." Nidhi Lall, senior VP, of Publicis Business, agreed.

Ninjacart stated that its goal is to empower farmers, traders, dealers, wholesalers, and retailers through technology, products, and services, resulting in a robust agri-tech ecosystem.

"Ninjacart is at an intriguing crossroads in its growth trajectory, and marketing will play a key role in helping us get there by staying current and innovative in how we engage with our shifting audiences," said Hemanth Vasudevan, Ninjacart's Head of Marketing. “Publicis Business most closely matched our brand's vision, ethos, and mission, and I look forward to working with them as our strategic marketing partner. We will be able to co-create engaging and impactful campaigns thanks to their unique approach and understanding of B2B marketing. 

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