Microsoft Partners with Israeli Agri-Food Startups for Global Promotion

Microsoft is collaborating with Israeli startups that specialize in the development of pesticide and irrigation technology, to address global food shortages.

Through its extensive network of contacts, the technology giant intends to facilitate the startups' search for new markets and opportunities for collaboration.

More than 40 startups from Israel were selected for potential partnerships, with the first two, Projini and Saturas, already engaged in collaboration with Microsoft.

Projini employs AI technologies typically utilized in the pharmaceutical industry to develop herbicides, while Saturas has created a sensor that is implanted in trees, vines, and plants to gauge the water status of crops.

The Start-Up Nation Central (SNC) is spearheading the partnership program to promote Israeli innovators to address global challenges. As a non-profit organization, SNC is dedicated to this cause. Additionally, Microsoft intends to investigate the potential incorporation of Israeli solutions into its agriculture-based cloud tools.

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Start-Up Nation Central CEO, Avi Hasson commented, “The Agri-Food Tech industry in Israel has made significant progress in the areas of data, software, and connectivity, presenting an immense opportunity for Microsoft to leverage its expertise in data-driven agriculture.”

He further commented, “Israel is home to more than 250 top-notch cloud agriculture startups, which presents a promising landscape for innovation in this fast-growing field. With Start-Up Nation Central's exceptional access to the Israeli startup community and strong partnerships with multinational corporations such as Microsoft, we can create exciting prospects and possibilities.”

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About Microsoft 

Microsoft is a renowned technology corporation established by Bill Gates and Paul Allen in 1975, with its headquarters situated in Redmond, Washington. Its notable products include the Windows operating system and a range of productivity software such as Office and Outlook.

With time, Microsoft has diversified its offerings by including gaming via the Xbox, cloud computing through Azure, and mobile devices with Windows Phone. Additionally, Microsoft has a significant presence in the market for business software, offering solutions like Dynamics 365 and SharePoint. The company remains committed to innovation and consistently strives to push the boundaries of technology.

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