Mahindra’s AgTech Business Krish-e Launches Smart Kit for Farm Equipment

An after-market device, the Krish-e Smart Kit is the first-of-its-kind smart device that provides equipment owners with detailed insights into their tractors and farm equipment, through GPS-enabled time tracking and remote monitoring of various parameters from the comfort of a smartphone.

Features of Krish-e Smart Kit:

• Easy tracking of all brands of tractors, harvesters & rice transplanters via a smart phone or desktop

• Increases operator revenue with accurate acreage measurement

• Reduces fuel cost by monitoring fuel levels and alerting for fuel theft

• Tracks total fleet expenses through geofencing alerts

• Tracks total fleet expenses through geofencing alerts

• Offers advanced trip replay features

• Retails at an introductory price of INR 4,995

A cutting-edge offering, the Krish-e Smart Kit is developed by Carnot Technologies, an Ag-Tech start-up, founded in 2015 by four alumni from IIT Bombay in their mid-20s, who as part of the IITB racing team, developed solutions to monitor the performance of race vehicles from the pit. Today Carnot Technologies is engaged in manufacturing and retailing products and services related to internet-connected devices for monitoring the performance of vehicles and equipment, with M&M Ltd. having acquired a significant stake in the company.

The Krish-e Smart Kit enables equipment owners and rental entrepreneurs to sustainably improve fleet performance, improve incomes and manage maintenance costs while reducing tractor downtime and preventing unauthorised usage of their tractors. The Smart Kit also includes an advanced trip replay feature for tracking commercial transportation and trolley activity.

The kit is brand agnostic and can be installed on any new or old brand of tractor or farm equipment, such as harvesters, rice transplanters and self-propelled sprayers. The kit is paired with an app called the Krish-e Rental Partner App and is available on the Google Play Store. In addition to tracking and monitoring, the app also offers users access to an inventory of high-end farm machinery on a pay-per-use basis

So far Krish-e has over 25,000 active subscribers, 85% DAU (daily active users), spending about 55 minutes per day on the app (in season), with 70% resubscriptions post-expiry of the free subscription period.

Launched in 2020, Krish-e is a new business vertical from Mahindra. Krish-e offers technology-driven services, to minimise the income potential of farmers and other value chain players sustainably. Carrying the tagline – ‘Expert Takneek. Naye Upay. Parinaam Dikhaye’, Krish-e services currently focus on the areas of Farm Advisory, Equipment Rental & Used Equipment through an omni channel presence which includes 150 Krish-e centres and app-based touch points.

Krish-e efforts have been recognised and included in the World Economic Forum’s (WEF’s) January 2023 White Paper on “Accelerating Business Action on Climate Change Adaptation” as an example of how businesses can collaborate with communities to ensure the sustainability of critical natural resources.

Source-Mahindra

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