Mahindra OJA- The Powerhouse of Energy, Innovation, and Technology - Full Features & Price Details

Mahindra, the renowned global automotive and agricultural machinery manufacturer, has taken a giant leap into the future of farming with the launch of its groundbreaking OJA tractor series. Unveiled in the picturesque backdrop of Capetown, the OJA series is set to redefine agriculture technology, offering unparalleled innovation and versatility that promises to reshape the global farming landscape.

With a resounding focus on empowerment, the Mahindra OJA series seeks to revolutionize small-scale farming through intelligent connectivity, advanced automation, and cutting-edge precision applications.

One of the visionaries behind this endeavor, Rajesh Jejurikar, aptly dubbed OJA "the powerhouse of energy." The name OJA is derived from "OJAS," a Sanskrit term meaning the powerhouse of energy, perfectly encapsulating the potential of this transformative agricultural marvel.

Rajesh Jejurikar further shared his vision of democratizing technology for farmers globally, specifically those with smaller landholdings. The OJA series promises to empower farmers to achieve higher productivity and efficiency, making a significant contribution to global agriculture.

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Hemant Sikka, a prominent voice in Mahindra's leadership, emphasized the transformative impact of OJA, calling it a "transformative day for Mahindra" and highlighting the company's commitment to delivering innovative and affordable technology.

As per Sikka's comments, "the OJA platform is set to expand Mahindra's global presence, targeting markets in India, ASEAN, and the United States. Mahindra's existing strong foothold in South Africa was a key reason for the global reveal of the OJA series in Capetown, which is known for its vibrant auto and farm businesses."

CATEGORIES 

The OJA series offers a versatile range of tractors, categorized as Sub Compact, Compact, Small Utility, and Large Utility, with power options spanning from 20 to 70 horsepower. These tractors boast four robust transmission technologies: HST, eHST, Shuttle, and ePST. The engines are powerful and fuel-efficient, coming in four variants: DI, FIP, IDI, and CRDe, all with an excellent power-to-weight ratio.

The tractors are available in four different weight classes, ranging from 700 to 2050 kilograms. They come with five distinct wheelbase options, measuring from 1.4 to 2 meters, providing flexibility for various applications.

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The high-precision hydraulics of the OJA series enable them to lift heavy loads with exceptional strength. These tractors are equipped with advanced automation and cutting-edge technology, promising state-of-the-art performance.

THREE INNOVATIVE PACKS 

The revolutionary nature of OJA can be attributed to its three innovative packs: MYOJA, PROJA, and ROBOJA.

MYOJA brings intelligence to the forefront, offering features like diesel usage monitoring, live location tracking, geo-fencing, and productivity calculations.

PROJA enhances productivity with its forward/reverse shuttle, electric wet PTO, tilt and telescopic steering, and signature lamps.

ROBOJA introduces advanced automation, including auto PTO control during turns, electronic depth, and draft control, and remote start features.

PRICE DETAILS 

With price points that range from INR 5,64,500 for the OJA 2127 (27 HP) to INR 7,35,000 for the OJA 3140 (40 HP), Mahindra has positioned the OJA series as an accessible and transformative solution for farmers across the globe. The company aims to capture 25% of the global lightweight tractor market, targeting 12 new countries and expanding its footprint to nearly every corner of the world.

The OJA series signals Mahindra's unyielding commitment to innovation and sustainable agriculture, solidifying its position as a global powerhouse in both the automotive and farming industries. As farmers worldwide anticipate the arrival of OJA tractors, the future of farming is poised for a monumental shift that promises higher yields, efficiency, and prosperity.

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