Mahindra Introduces 'OJA' Brand For 40 Future-Ready Tractors

Mahindra & Mahindra Ltd recently revealed its plan to launch a new brand called 'OJA' under its tractor division, featuring 40 innovative models. These models will be built on a lightweight global platform and are expected to cater to both domestic and international markets, including regions like the United States, Japan, and Southeast Asia.

The company stated that the Mahindra OJA tractors will showcase advanced technology and engineering, making them highly competitive in the market.

According to the company, the new future-ready tractor range was developed under the global tractor program, K2, through close collaboration between the engineering teams of Mitsubishi Mahindra Agriculture Machinery, Japan, and Mahindra Research Valley, India, the R&D center for Mahindra's Auto and Farm sector.

"The OJA is Mahindra's future-ready approach to tractorisation, exemplified by numerous first-in-class technologies for improved performance and productivity, through which we aim to transform farming and enrich farmers' lives," said M&M Ltd President - Farm Equipment Sector Hemant Sikka.

The OJA tractors will be produced at Mahindra's Zaheerabad tractor facility in Telangana, where the company also manufactures the Yuvo and Jivo tractors, including the recently launched Plus Series. The plant has the capacity to produce 1 lakh tractors annually on a two-shift basis, according to the company.

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