Lenovo Tech To Support Millet Farmers For A Profitable & Sustainable Agriculture

Lenovo, the multinational technology company, has launched its India edition of the "Work for Humankind" initiative to revive millet farming in the Kanthalloor village in Kerala. The region has a rich history of cultivating over 18 varieties of millets, but the practice has declined to just two types due to climate change and a lack of market access.

Lenovo's smart technology will play a vital role in increasing awareness around the benefits of millet farming, improving accessibility, and enhancing local farming knowledge and best practices to revive the community's traditional farming practices.

The initiative will benefit around 200 households by leveraging Lenovo's technology ecosystem to enable farmers to access new-age tech solutions. Lenovo employees, student volunteers, agriculture experts, and influencers will be selected to participate in the initiative and support the local community in millet cultivation while continuing their day jobs remotely from Kanthalloor. Lenovo is partnering with Dream India Network, Organic Kerala, and the Gram Panchayat in Kanthalloor to make the project a success.

Lenovo's "Work for Humankind" initiative aims to make a long-lasting difference while working from a remote place with the latest technology. With India gearing up to become the global millet hub, Lenovo's initiative will help Kanthalloor's farmers make millet cultivation more profitable and sustainable. Lenovo's portfolio of devices such as ThinkPad, Yoga, Motorola Edge, and tablets to solutions and services like Lenovo's CO2 Offset Service and cloud solutions will be leveraged to support the initiative.

Lenovo is setting up the "Lenovo Digital Centre for Kanthalloor Millets" at IHRD College Kanthalloor, the first centre of its kind for the millet farming community. The facility will provide farmers with access to critical information and best practices on millet cultivation, help "Work for Humankind" volunteers gather data and analyze the impact of implemented solutions, develop early adopters in millet production, and build awareness for market linkages.

"Access to information on farming best practices that are rooted in science is key to transforming the current food system into one that is commercially viable and desirable," said Saju Parackal, CEO of Dream India Network. "We will work with Lenovo volunteers to capture learnings on the ground and report the progress of the interventions introduced."

Kanth Mohandas, the president of Kanthalloor Gram Panchayat, said, "Millets are part of Kanthalloor's history, and we must revive our traditional farming practices with the help of modern interventions. Technology, accessibility, and market avenues are necessary to create a profitable model for millet farming. The Gram Panchayat will support awareness-building activities and work with Lenovo volunteers to increase the production of millets and market linkages in Kanthalloor."

In conclusion, Lenovo's "Work for Humankind" initiative will support the revival of millet cultivation in Kanthalloor, Kerala, leveraging its technology ecosystem, market linkages, and digital inclusion for local farmers. With the establishment of the "Lenovo Digital Centre for Kanthalloor Millets," the initiative aims to build a hub for research and provide farmers with access to critical information, best practices, and market linkages to transform the millet food system into a profitable and sustainable model that supports rural livelihoods.

source-Lenovo

Also Read:

Amit Shah Launches IFFCO Nano DAP, Requests Farmers To Use It For Better Crop & Cost

India’s Sugar Produce Likely To Drop By 3.5% To 32.8 Million Tonnes, Could Limit Exports

Trichy: Farmers Shift Towards Sesame Cultivation After Drop In Blackgram Yield