J&K: e-NAM Transforms Agricultural Market With Rs 180 Cr Transactions

The Department of Horticulture Planning & Marketing in Jammu and Kashmir has successfully brought 45,000 fruit farmers onto the eNAM platform, enabling them to market their apples, cherries, pears, peaches, and plums with greater ease and efficiency.

Manzoor Ahmad Mir, Deputy Director of the Central Department, emphasized eNAM's transformative impact on online agriculture and horticulture marketing. This user-friendly platform facilitates seamless registration, online sales, and interstate marketing for farmers, traders, and commission agents.

eNAM brings together existing agricultural markets, known as APMC mandis, into a single, integrated platform. Farmers can register on eNAM and list their crops for sale. Buyers can search for crops on eNAM and place bids. Prices are determined through a transparent bidding process.

Remarkably, transactions worth Rs 180 crore have taken place through eNAM this year alone, empowering growers to directly access major markets, and secure fair prices for their produce. eNAM has addressed many challenges by providing farmers with a direct pathway to major markets, eliminating the need for middlemen, and providing them with access to real-time price information. The platform has also facilitated inter-state marketing, allowing farmers to sell their produce to buyers all over India.

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The Deputy Director has been instrumental in the success of eNAM. He has organized events that have brought progressive farmers to cities like Calcutta, where they have been able to connect with buyers and learn about new marketing techniques.

The Government of India and the Union Territory Government are working to integrate fruit mandis and cold storage facilities into the vast network of eNAM. This will make it even easier for farmers to store and sell their produce, and it will help to further improve the efficiency of the agricultural sector.

With 17 out of 25 mandis in Jammu and Kashmir already integrated, the Department is diligently expanding eNAM's reach across the region, conducting awareness programs and encouraging farmers to embrace the benefits of e-marketing.

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Area Marketing Officers and district officers are available at these mandis to guide and assist the farmers in making the most of this transformative platform.

Mir and his team have also been advocating for a shift toward e-marketing, urging farmers to remain vigilant and leverage the government facilities at their disposal. It is essential to empower our farmers with knowledge, tools, and opportunities, and eNAM is playing a pivotal role in achieving this objective.

The Small Farmers Agribusiness Consortium (SFAC) plays a crucial role in implementing eNAM, ensuring uniformity in agriculture marketing and empowering farmers to make informed, real-time decisions.

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