FarMart Launches Saudabook: A Tech Platform to Modernize India's Food Processing Sector

FarMart, India's leading intelligent food supply network, has taken a significant step towards modernizing the country's food sector by launching its tech platform called Saudabook. The platform, specifically designed for the food processing and manufacturing sector, aims to address challenges such as limited automation, complex supply chains, and distribution issues that have persisted in India's food manufacturing industry.

With over three million food processing businesses in India, many of which are multi-generational family-owned enterprises, the sector contributes significantly to a massive US$500 billion market. Amidst the industry's growth fueled by increasing domestic consumption and expanding export opportunities, the adoption of technology and automation has been limited.

However, Saudabook aims to change this landscape with its user-friendly platform, which facilitates the complete digitization of the food processors' workflow. By adopting intelligent procurement processes through Saudabook, businesses can achieve enhanced quality and delivery controls, enabling them to keep pace with the dynamic demands of the industry.

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FarMart, which boasts a robust network of 3.2 million farmers and 250,000 village-level aggregators selling produce on the platform, is well-positioned to leverage its expertise and experience in the agri-produce supply chain. Over 2000 processors and large food businesses already purchase from the platform, and Saudabook aims to strengthen the linkages between India's food manufacturing industry and the farming communities.

Co-founder and CEO of FarMart, Alekh Sanghera, expressed the vision behind Saudabook, stating, "With SaudaBook, we envision an inclusive and prosperous food economy, where every stakeholder benefits from technological advancements. We firmly believe that digitization holds the key to doubling the food and agriculture contribution to our economy, elevating farmer incomes, and ensuring the world's access to safe and nutritious food."

The President of UP Roller Flour Millers Association, Dharmendra Jain, shared his excitement about Saudabook's potential impact on the food processing industry. He noted that the sector is gradually moving towards digital adoption, and Saudabook has the potential to unlock immense value and enhance the industry's global competitiveness. Given FarMart's impressive track record in establishing a pan-India sourcing network, Saudabook is expected to elevate its commitment to "Make in India" to new heights.

The launch of Saudabook marks a significant milestone in the modernization of India's food processing sector. With its focus on technological innovation, digitization, and fostering strong linkages between farmers and food processors, the platform has the potential to revolutionize the industry, create greater efficiency, and contribute to the country's overall economic growth.

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