FADA Reports Remarkable 21.06% Surge in Tractor Sales for July 2023

This growth trajectory presents a promising scenario for the original equipment manufacturers (OEMs) in the tractor industry. This data not only signifies a shift in demand but also serves as a catalyst for renewed optimism among tractor manufacturers.

Amidst the backdrop of India's ever-evolving agricultural landscape, the Federation of Automobile Dealers Associations of India (FADA) has unveiled a compelling narrative of growth in the tractor sector. The eagerly awaited retail tractor sales report for July 2023, disclosed on August 7, showcases an impressive 21.06% surge in tractor sales, reflecting the resilience and potential of this crucial industry.

The figures reveal that a total of 90,765 units were sold in July 2023, as compared to 74,977 units in the same period of the previous year (July 2022). This growth trajectory presents a promising scenario for the original equipment manufacturers (OEMs) in the tractor industry. This data not only signifies a shift in demand but also serves as a catalyst for renewed optimism among tractor manufacturers.

Here are the key highlights from the retail tractor sales data for July 2023:

Manufacturer	July ‘23 Market	July ‘22 Market	Growth %	Market Share %, July ‘23	Market Share %, July ‘22	MS YOY % Change
Mahindra	20,920	14,299	46.30 %	23.05 %	19.07 %	3.98 %
M&M Ltd.	16,379	10,545	55.32 %	18.05 %	14.06 %	3.99 %
TAFE	12,421	7,786	59.53 %	13.68 %	10.38 %	3.30 %
Sonalika	11.066	9.089	21.75 %	12.19 %	12.12 %	0.07 %
Escorts Ltd.	8.530	6,310	35.18 %	9.40 %	8.42 %	0.98 %
John Deere	5,519	4.471	23.44 %	6.08 %	5.96 %	0.12 %
Eicher	6.801	5,133	32.50 %	7.49 %	6.85 %	0.64 %
New Holland	3,180	2,082	52.74 %	3.50 %	2.78 %	0.72 %
Kubota	1,870	1,701	9.94 %	2.06 %	2.27 %	-0.21 %
CAPTAIN	1,231	440	179.77 %	1.36 %	0.59 %	0.77 %
VST	699	377	85.41 %	0.77 %	0.50 %	0.27 %
Others	2,149	12,744	-83.14 %	2.37 %	16.99 %	-14.62 %
Total	90,765	74,977	21.06 %	100.00 %	100.00 %	-

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Leading Brands Make Strides:

In a noteworthy breakdown of the sales data, prominent tractor brands showcased substantial growth, underscoring robust demand for these agricultural workhorses.*

Mahindra & Mahindra Limited registered an impressive growth of 46.30% by selling 20,920 tractors in July 2023, compared to 14,299 units in July 2022.

MAHINDRA & MAHINDRA Limited (Swaraj Division) achieved an even more remarkable growth of 55.32%, selling 16,379 tractors in July 2023, as opposed to 10,545 units in the same month last year.

TAFE Limited achieved a remarkable surge of nearly 59.53% with 12,421 tractors sold in July 2023, up from 7,786 units in July 2022.

INTERNATIONAL Tractors Limited exhibited a commendable growth of approximately 21.75%, with retail sales of 11,066 tractors in July 2023, compared to 9,089 units in July 2022.

In July 2023, ESCORTS Limited's (AGRI MACHINERY GROUP) sales surged to 8,530 tractors, indicating a remarkable growth of 35.18% compared to the 6,310 units sold in July 2022.

JOHN DEERE INDIA Pvt Ltd (Tractor Division) witnessed a substantial 23.44% growth, selling 5,519 units in July 2023, compared to 4,471 units in July 2022.

CNH Industrial (India) Pvt Ltd achieved impressive double-digit growth of 52.74%, selling 3,180 tractors in July 2023, surpassing the 2,082 units sold in July 2022.

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