Cricket Legend MS Dhoni Proudly Endorses Swaraj Tractors
Indian cricket icon, MS Dhoni, is set to take center stage in an upcoming advertising campaign for Swaraj tractors.
Renowned wicket-keeper-batsman and proud farmer Mahendra Singh Dhoni, also known as MS Dhoni, has entered into a formal endorsement partnership with Swaraj Tractors.
Being a satisfied customer of the brand, Dhoni's collaboration will serve as a strong testament to Swaraj Tractors' unwavering dedication to delivering cutting-edge and dependable agricultural solutions to farmers across India.
MS Dhoni, known for his deep affinity with the farming community and extensive knowledge of the agricultural sector, has joined forces with Swaraj Tractors as their esteemed brand ambassador. The partnership was officially unveiled today, coinciding with the highly anticipated launch of Swaraj's latest line of compact and lightweight tractors, aptly named the "Swaraj Target."
Also Read:- Swaraj Tractor Unveils the Dynamic Duo - Swaraj Target 625 and Swaraj Target 630
MS Dhoni commented, “Coming from a small town, farming is not far from our day-to-day life. I always found it fascinating. When I started spending more time at my farm during the pandemic, I realized we need farm mechanization to save time and we need a powerful tractor to do the job. This led me to choose Swaraj and I am extremely happy with the product and now to be formally associated with it.”
Rajesh Jejurikar, the Executive Director & CEO of Auto and Farm Sector at M&M Ltd., expressed his delight in announcing the association between Swaraj Tractors and MS Dhoni. He emphasized that Dhoni's personal experience as a farmer and his current usage of a Swaraj tractor on his farm make him the perfect choice to endorse the brand. Jejurikar firmly believes that Dhoni's endorsement will serve as a powerful motivation for young and progressive farmers to embrace the benefits of farm mechanization.
Indian cricket icon, MS Dhoni, is set to take center stage in an upcoming advertising campaign for Swaraj tractors. The campaign aims to showcase the exceptional qualities and unmatched advantages of Swaraj tractors, empowering farmers to enhance their productivity and efficiency on the field.
About Swaraj
Swaraj Tractors, a division of the Mahindra Group, stands as India's second-largest and rapidly expanding tractor brand. Since its inception in 1974 and based in Punjab, known as the country's grain bowl, Swaraj has distinguished itself as a brand created by farmers, for farmers. The company prides itself on employing individuals who are also farmers, ensuring that their products reflect real-world performance and deliver unparalleled quality. With an unwavering commitment to empowering Indian farmers, Swaraj Tractors manufactures a wide range of tractors, spanning from 15HP to 65HP, offering comprehensive farming solutions and pioneering advancements in horticultural mechanization.
Also Read:- Mahindra Tractor Sales Report May 2023: Tractor Sales Drop 4% to 34,126 Units
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