CNH Industrial Partners with ICAR-CITH to Advance Apple Harvesting in India
CNH Industrial collaborates with ICAR-CITH to advance apple harvesting in India. Focused on innovation, the partnership aims to address agricultural challenges and reshape the future of fruit harvesting, with CNH overseeing design and development.

CNH Industrial, a leading farm equipment manufacturer, has signed a memorandum of understanding (MoU) with the Indian Council of Agricultural Research - Central Institute of Temperate Horticulture (ICAR-CITH) in Srinagar. The collaboration is aimed at progressing fruit harvesting technology in India.
The collaboration seeks to enhance the mechanization of fruit harvesting, with a specific focus on apples, by incorporating state-of-the-art techniques. The objective is to create inventive solutions that address the distinctive agricultural challenges in India, as outlined in a statement from CNH.
Garv Modwel, Group Leader of Advanced Technology and Innovation at CNH India Technology Center, expressed the strategic intent to drive the latest innovation in horticulture. The collaboration with ICAR-CITH seeks to combine knowledge and expertise to significantly enhance agricultural efficiency and productivity, benefiting farmers and the broader agriculture community.
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According to the Memorandum of Understanding (MoU), CNH Industrial will take charge of supervising the design and development phases of the harvesting process. The company will furnish prototypes for field testing and will implement enhancements based on the results and insights gathered during these trials.
M.K Verma, Director of ICAR - CITH Srinagar, highlighted the anticipation of collaborating with CNH to bring technological advancements to the Indian horticultural sector. The project provides an opportunity for experts to apply their experience in developing solutions that will reshape the future of fruit harvesting in India.
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ICAR-CITH will assist in gathering images and managing logistics and operational aspects. The institute will assess data from field tests, evaluating picking efficiency, post-harvest losses, and the influence on fruit quality.
The collaboration between CNH Industrial and ICAR-CITH addresses the challenges and elevates fruit harvesting practices for the benefit of farmers and the agriculture sector as a whole.
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