CES 2023- John Deere Debuts ExactShot, A Precision Agriculture Machinery

During the keynote address at the Consumer Electronics Show (CES), John Deere announces two new technologies: ExactShot and a fully electric excavator. John May, CEO of John Deere, spoke at this important opening session. He is the first agricultural technology executive to deliver this keynote.

ExactShot, a sensor-driven robotic technology developed by John Deere, is designed to reduce fertilizer use by up to 60%, saving farmers money and reducing the number of excess chemicals that go into the ground.

Instead of a steady stream of fertilizer being shot into the soil over the seeds by machinery as they are planted in rows, the company's ExactShot technology uses sensors and robotics to send out timed bursts of fertilizer that coat individual seeds while leaving the spaces between them fertilizer-free.

This efficiency can keep unnecessary fertilizer out of the ground, where it can feed the growth of weeds that steal nutrients from crops or run off the field into waterways.

According to John Deere CTO Jahmy Hindman, "Everything we do at John Deere is driven by a strong sense of purpose and impact. This means that we are developing technology that will allow our customers to provide the food, fuel, fiber, and infrastructure that our expanding global population requires."

"Precision is critical in agriculture because we're dealing with huge amounts of acres and plants per acre," said Deanna Kovar, vice president of production and precision agriculture production systems at John Deere. "Eventually, we'll treat every plant on an acre of land differently based on what we're learning with computer vision and machine-learning technology."

“The new fertilizing technology is the latest example of how "robotics and sensing can help farmers grow more with less," according to Kovar.

According to Kovar, ExactShot could prevent over 93 million gallons of starter fertilizer from being wasted annually on the corn crop in the United States, weed growth, or the risk of fertilizer running off the field and into a body of water.

The fully electric excavator, which is powered by a Kreisel battery, will have zero emissions, lower daily operating costs, less noise pollution, improved machine reliability, and lower daily operating costs. Early in 2022, Deere bought a majority stake in Kreisel, a company with a facility in Austria. Deere announced in September 2022 that it would invest in two more Kreisel Electric production facilities to boost the capacity for battery production. The total amount of batteries produced by Deere will increase by over two Gigawatt hours as a result of this expansion.

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