Bayer Partners with Cargill to Empower Farmers with Digital Solutions

Bayer, a global team that aims to change the agriculture scenario through innovations that will benefit farmers and the farm sector signs a Memorandum of Understanding (MoU) with Cargill, an agribusiness company, aimed at providing different agriculture products and services in food, risk management fields and many more.

Through the collaboration of cutting-edge platforms like Cargill's 'Digital Sathi ', a mobile-centric, artificial intelligence (AI) powered service platform customized to specific local requirements, and Bayers' Better Life Farming Centres, which assists more than 500,000 small-scale farmers, this strategic alliance is committed to enhancing market opportunities for smallholder farmers. Bayer's e-commerce platform through Digital Saathi will allow corn farming to expand in the Karnataka region, provide them with a unique solution and increase its reach in several other areas.

The collaboration between Cargill and Bayer will provide effective solutions, bring more awareness, and lead to discussion forums, information regarding weather forecasts, information on pre and post-harvest crops to be grown, and business insights on market price. Joining hands with Food Value Chain Partners will allow the agriculture sector to get more enhanced, and promoting Bayer's corn portfolio DEKALB on the Digital app will increase the reach.

Furthermore, Cargill's advanced platform, Digital Saathi, introduces convenient features such as Crop Input e-commerce and Crop Sell Offer, thereby improving smallholder farmers' access to top-notch crop inputs and establishing a digitally enabled marketplace that connects farmers with aggregators. This integrated approach aims to empower farmers in making informed decisions, streamline their agricultural activities, and foster seamless connections within the agricultural landscape.

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Digital Saathi has already made a remarkable impact, engaging with more than 50,000 registered small farmers. Its expansion plans target an ambitious outreach to three million farmers in eight states, including Karnataka and Madhya Pradesh, by the year 2027. Aligned with Cargill's global vision of training farmers in sustainable agricultural practices and enhancing market opportunities for ten million farmers by 2030, the introduction of Digital Saathi signifies a significant leap toward realizing this ambitious goal.

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Expressing his enthusiasm, Simon George, the President of Cargill in India, emphasized their unwavering dedication to developing groundbreaking digital solutions. He told that " this is his great delight in joining forces with Bayer to create a thriving and lucrative environment for farmers throughout India. This collaboration signifies a remarkable achievement in their quest for sustainable and prosperous agriculture. By harnessing their combined strengths, expertise, and extensive networks, they are resolute in their commitment to supporting farmers on a global scale and nurturing a resilient and inclusive food system. "

Raman Saxena, founder of Digital Saathi said that “ The team has implemented farm advisory subscription and farm services related to soil testing on our platforms. This program aims to provide farmers with comprehensive solutions. The partnership targets to increase both of their reaches, provide easy access to different ranges of quality inputs and implements and provide strategic solutions to increase farm income.”

-PTI

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