Apollo launches new VIRAT range of farm tyres in Chandigarh

New Delhi: Apollo Tyres on Friday launched the brand new technology of Agriculture tyres, within the presence of farmers and enterprise companions in Chandigarh. The brand new ‘VIRAT’ vary is an all-rounder, with superior efficiency in each Agri and Haulage segment, and is out there in each, entrance and rear fitments, the corporate mentioned in a launch.

It has been developed with 20 lugs, which offer a robust grip and long life in each mushy and arduous soil situation. In accordance with the corporate, the VIRAT vary will match the aesthetics of the brand new tractor fashions. Whereas this product will cater to all of the markets, a number of the bigger ones which the corporate will particularly take a look at for this product are Punjab, Haryana, UP, Rajasthan, MP, Maharashtra, AP and Karnataka, it added.

Rajesh Dahiya, Vice President, Advertising and marketing, Gross sales & Service, India, SAARC & Oceania, Apollo Tyres Ltd, mentioned, “We’ve captured the voice of our main prospects — the Farmers, from throughout the nation earlier than growing this product. For each Agri and Haulage, the first requirement is traction, which we have now benchmarked towards the perfect within the trade. The visible enchantment of the brand new VIRAT varies matches with the aesthetic necessities of the brand new age tractors’ trendy designs, and of the next-gen farmers.”

Apollo VIRAT strives to supply an extremely differentiated proposition with its new lug design, distinguished lug geometry, new-gen aesthetics and superior efficiency, as the corporate launch mentioned.

In accordance with the tyre producer, these tyres have extra rubber deployed within the sporting zone for even put on and longer tyre life. The curved lug geometry and rounder groove profile in direction of the shoulder ensures quicker mud elimination from the bucket space between lugs for a stronger grip.

The twin tapered lug design makes the tyre much less vulnerable to punctures, leading to diminished downtime. The tight strains, sharp edges and uniformly various cross-sectional space of lugs, together with the sidewall design with daring fonts and daring crop mnemonic on shoulders, present a novel aesthetic design to Apollo VIRAT, it added.