1,37,344 Tractors Sold: Sonalika Records Highest-Ever YTD Feb'23 Tractors Sales
Moving into the final stages of FY'23 with such outstanding accomplishments exemplifies Sonalika's consistency in meeting evolving demands with advanced tractors and growing alongside farmers
India’s No.1 tractor brand, Sonalika has once again won the hearts of all farmers with its highest ever YTD Feb’23 overall tractor sales of 1,37,344 tractors with the highest ever market shares of 14.1%. Moving into the final stages of FY'23 with such outstanding accomplishments exemplifies Sonalika's consistency in meeting evolving demands with advanced tractors and growing alongside farmers.
Farming in India is intrinsic, and Sonalika has remained a farmer-centric brand since its inception in order to maximize its income and productivity despite limited access to resources. With record overall food grain production season after season, as well as government support, farmer cash flows are expected to improve, laying the groundwork for the upcoming seasons in FY'24.
"Considering product quality as the first and foremost requirement of farmers, we have been innovating aggressively and feel overwhelmed to see a faster adoption of mechanization by farmers," said Mr. Raman Mittal, Joint Managing Director, International Tractors Limited, in response to the new achievement he continued further, “We are thrilled to have achieved our highest-ever YTD Feb'23 total sales of 1,37,344 tractors, outpacing the industry and setting a record 14.1% market share. For the fourth year in a row, rabi food grain production has been steadily increasing, with crop prices in some markets exceeding MSP, while input costs have remained relatively stable. Such favorable factors are expected to drive outlay for closely monitoring the Kharif crop season, resulting in higher disposable income at the farmer's end. Sonalika has a robust system for forecasting demand, and all of our strategies for leveraging new-age technologies are aligned with farmer on-the-ground requirements."
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