Reuters Market Light (RML) - Krishi Mitr

Thomson Reuters group, one of the leading media sources of the world, launched RML (Reuters market light), the groundbreaking mobile service in India in October 2007. The object of this service was to solve the problem of lack of information flow faced by Indian farmers. India is primarily an agriculture-dependent country and more than 50 per cent of the population thrives on this sector.

Lack of Information on Market Intelligence

Lack of information on market intelligence, weather forecasting and a package of practices of crop cultivation forced the farmers to bear an undue loss of their product. A missing link existed between the timely dissemination of quality information to the ultimate clientele, the farmers, from various sources. Reuters'' initiative was to streamline this missing link, so that farmers would get pertinent information in the quickest possible time through the project RML. However, some analysts felt that the information provided by Reuters was more tailor-made and lacked reliability of data. Besides this, competition from other companies providing similar services, cover of limited crops and choice of few markets had become a hurdle for further development of the project. Since the price of the service was high, analysts wondered how successful it would be among the Indian farming community.

How To Use

The application has four Steps:

– Free for the first 180 days 

– GO (Regular Information) – $18.59* annual fee

– Active (Crop Doc, Digi Mandi, Agronomy Services, Regular Information) – $40.29* annual fee

– Max (Crop pic, So Doc, Farm Nutri, Crop Doc, Digi Mandi, Agronomy Services, Regular Information) – $77.50* annual fee

RML Farmer - Krishi Mitr Editor's Review

RML farmer is India's most trusted krishi app for kisan suvidha meant for the Indian agricultural community. The content of the app is exclusively dedicated to Indian farmers and Indian agriculture. RML Farmer is one of its kind agricultural app where farmers can keep up with latest commodity and mandi prices, farm and farmer related news, weather forecast and advisory, and provides agricultural advice on all news regarding government's agricultural policies and govt schemes.

This kisan suvidha app (suvidha is a hindi word which means comfort / convenience / ease) empowers those involved in agriculture and allied occupations in taking informed decisions by providing easy access to personalized & unbiased agriculture insights as per their location and in their preferred language. Users can choose from over 450 crop varieties, 1300 mandis, 3500 weather locations across 50, 000 villages and 17 states of India