Nothing Runs Like a Deere; John Deere India

John Deere India:
John Deere is an American company that makes heavy equipment including construction, forestry, and agricultural machinery, as well as diesel engines, gearboxes, axles, and transmission. John Deere started the company in 1837, and it is headquartered in Grand Detour.

In India, John Deere started in the year 1998 with the manufacturing and deals of John Deere tractors. The Main Branch of John Deere India is in Pune. It has eight offices for viable assembling and offering types of support across India. John Deere focuses on the needs of Indian farmers and makes specialty accordingly that increases its penetration in the domestic market. As it provides the solution for addressing the issues of the Indian farmers like harvesting, cultivating, and post-harvesting equipment. John Deere has 19 nearby workplaces and 900 seller contacts. Deere has 4 training hubs located across India. At Present, John Deere tractors have a market share of 9.52% in FY'21 as John Deere strategy ensure the company, place itself competitively in the market and attain its business goals.

John Deere USP and STP:
John Deere's motto is "Nothing Runs Like a Deere," and their ethics, regulatory compliance, and genuine commitment to establish and support justice in public policies and procedures serve as a unique selling point (USP).

John Deere India has a huge market segment of farmers that require equipment, finance, and parts. Customers seeking quality, dedication, and service are targeted by John Deere India. Deere tractors are positioned as high-quality items and a product suitable for task completion.

Marketing strategy of John Deere India:

• Product:
  John Deere India's products are divided into three categories: farm equipment, financial services, and component services. Tractors, loaders, sugar cane harvesters, soil preparation machinery, and many more items in small, medium, and big sizes are examples of agricultural machinery.
  John Deere tractors are divided into three series: D-series, E-series, and specialized tractors. John Deere focuses on implement finance, tractor financing, harvester financing, and used implement financing in the financial area. All of these customer-centric techniques assist John Deere in understanding the requirements and desires of its customers.
• Price:
  Deere & Company Tractors in India are well-known for their quality, comfort, and innovation. This may be shown by analyzing the tractor models they give. John Deere never scrimped on quality. As a result, its pricing was never determined by comparing it to competitors' pricing. In its marketing mix approach, John Deere employs non-price competition. The firm never alters its pricing in any way, regardless of rival pricing, and this is the differentiating point for John Deere that their goods should not be provided at cheaper prices. The legacy of high-quality items compels them to pursue such a price approach.
• Place:
  As previously stated, John Deere has 19 local offices and 900 seller contact points. Deere has four training centres spread across India, indicating that they have strong dealer and retail ties throughout the country. John Deere has two options: on-site dealerships and an online purchasing platform, giving it a competitive advantage over rivals.
• Promotion:
  John Deere is steadfast in its refusal to lower its product prices. Rather, they focus on extensive product promotion. They consistently emphasize the non-monetary benefits that customers will enjoy if they purchase their products. Deere is always searching for new ways to incorporate technology into its products. Customers are also informed about the new invention and kept up to date on John Deere's latest advances. This makes the consumer feel special. You might see an offer tab on their website. They offer enticing discounts to entice customers to buy their products.

SWOT Analysis

Conclusion:
Over the projected period, the Indian tractor industry is predicted to grow at a CAGR of 4.5 percent (2021 - 2026). This will highlight the potential for tractor penetration into Indian domestic markets, as there is currently little tractor penetration in the Indian market. As the use of tractors by Indian farmers increases, there is a tremendous potential for a creative firm like John Deere in the future. John Deere Tractors' brand position and customer experience will boost the company's sales of tractors, financial services, and implements. In addition, existing and forthcoming government initiatives would help John Deere's expansion in India.