NinjaCart- India's largest Fresh Produce Supply Chain
Ninjacart began as a B2C hyperlocal food delivery service in June 2015, founded by Thirukumaran Nagarajan, Kartheeswaran K K, Ashutosh Vikram, Sharath Loganathan, and Vasudevan Chinnathambi. It was developed into a B2B agritech startup to solve new agricultural produce supply chain problems for farmers and retailers. Ninjacart has received $164.2 million in funding from Tiger Global Management, Accel, Qualcomm Ventures, and Steadview Capital.
Ninjacart began as a B2C hyperlocal food delivery service in June 2015, founded by Thirukumaran Nagarajan, Kartheeswaran K K, Ashutosh Vikram, Sharath Loganathan, and Vasudevan Chinnathambi. It was developed into a B2B agritech startup to solve new agricultural produce supply chain problems for farmers and retailers. Ninjacart has received $164.2 million in funding from Tiger Global Management, Accel, Qualcomm Ventures, and Steadview Capital.
Ninjacart, a business-to-business marketplace for agricultural commodities, announced that it had launched a staff equity ownership plan worth Rs 100 crore (about $13.4 million) (Esop). Employees who have vested ESOPs as of December 2021 can sell all of their vested ESOPs
The company has recently been awarded the 'Startup of the Year- 2021' by Agriculture on October 22, 2021. The company has also been recognized as the 'Overall Supply Chain Solution of the Year' in the Agtech Breakthrough Awards 2020.
Retailers and food service businesses can use the Ninjacart app to order quality graded veggies and fruits for their establishments.
What Ninjacart has offered:
- Large Selection of Vegetables and Fruits
- Competitive Prices
- Large Selection of Vegetables and Fruits
- Hassle-Free Payments
- Easy Supply Management
- Daily Stock Replenishment
Let's Understand the Business Model of Ninjacart
Ninjacart deals with the problem of inefficiencies in the supply chain by connecting farmers with retailers and trying to remove the middlemen benefitting all the stakeholders in the process (farmers, retailers, and customers).
According to the co-founder and CEO, Thirukumaran Nagarajan, one of the biggest problems they have encountered is farmers not getting a fair price for their products. They are trying to solve this problem by implementing a supply chain that leverages data, technology, and a logistics network built from scratch as solutions like this don’t exist in the market.
Specific Problems that Ninjacart Addressed
- End-to-end traceability on the supply chain
- Forecasting demand
- Educating farmers about the expectation
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