From Corporate to Culinary: Journey of “Naveen Kalluru” in the Millet Industry
This is the story of an engineer Naveen Kalluru whose inspiration from Millet Man of India changed his perspective and started his own venture in agriculture. In this article, we have discussed his success story of creating his own millet empire.
In a world where most people are obsessed with fast food and junk food, it takes a visionary to promote healthy eating habits. This is exactly what Naveen Kalluru, a former software engineer, did when he decided to quit his job to start a millet empire. Today, his company is worth Rs 1.7 crores and is a shining example of how one man's passion can make a difference.
Naveen's journey started in 2017 when he stumbled upon a TED talk by Dr. Vandana Shiva, an Indian scholar, and environmental activist, who spoke about the importance of millets in our diet. Intrigued by this talk, Naveen decided to do some research on his own and was surprised to find out that millets were once a staple food in India, but had fallen out of favor due to the rise of processed foods.
Despite being a software engineer, Naveen was determined to do something about this. He quit his job and started experimenting with different millet recipes. He soon realized that there was a huge demand for healthy and nutritious food and that millet could be the perfect solution. He started his company, Pure & Sure, and began selling different types of millet, along with other organic products.
At first, Naveen faced a lot of challenges. He had no prior experience in the food industry and had to learn everything from scratch. He also had to convince people that millets were not just for the poor, but was actually a healthier option than rice or wheat. However, his passion and dedication paid off. Within a few years, Pure & Sure became a popular brand in Bengaluru and started expanding to other cities in India.
Today, Pure & Sure has a wide range of millet-based products, including millet flours, millet flakes, and ready-to-eat millet snacks. The company has also partnered with several farmers to promote sustainable farming practices and to ensure that the millets are of the highest quality.
Naveen's story is a reminder that sometimes the biggest ideas come from the most unexpected places. His passion for healthy eating has not only transformed his life but has also created a positive impact on the lives of others. His millet empire is a testament to the power of perseverance and the importance of following one's dreams.
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