Bankers Turned Farmers- Green and Grains Thrives, Earns Rs 60 Lakh with Bumper Profit

In 1983, Prateek's father, Praveen Sharma, began selling agricultural equipment, thereby boosting Prateek's passion for collective good and sustainable farming practices. Prateek's life took a turn in 2003 when he lost his father.

Prateeksha, a banker, and Prateek, a weekend farmer, faced challenges in healthy eating habits. Inspired to make a change, they delved into organic farming in their hometown, Bhopal. Despite initial setbacks, they identified key issues faced by farmers.

From Weekend to Full-Time Farmers

In 2015, Prateek collaborated with an FPO, Kalpavalli Greens, and by 2016, he became a full-time farmer. Prateeksha continued her banking career to support their business. Prateek's focus was on improving soil quality, adopting organic practices, and eliminating middlemen.

In 2017, The Better India featured Prateek's story, catching the attention of IIM Calcutta's Incubation Centre. With their support, Vishalya Foods and Farms Pvt Ltd was launched and later rebranded as Green and Grains.

With IIM Calcutta's seed money, Green and Grains bought its first vehicle and expanded operations. Facing highs and lows, the couple persevered with family support and consumer loyalty. In February 2020, faced with financial challenges, they launched a farm training program.

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Green and Grains Flourishes

During the COVID-19 lockdown, Green and Grains became essential for health-conscious consumers seeking organic food with doorstep delivery. Orders surged, providing the necessary funds. In 2020, they earned Rs 60 lakh.

Green and Grains now sources products from six states, serving over 2000 families in Madhya Pradesh. With plans to reach 20,000 families in the next year, they deliver over 250 items to consumers' doorsteps.

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Conclusion

The Sharma family's journey with Green and Grains tells about their obstacles. They've not only thrived but earned Rs 60 lakh during the pandemic. Green and Grains, delivering organic produce to over 2000 families, highlights the transformative power of dedication and organic farming, marking a future for sustainable agriculture.

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